Managing an event is a demanding task that requires you to become an expert on a lot of things, including planning, organising, budgeting, etc. Through this course you will learn how event planning ensues, the types of events you can plan and manage and the tasks and responsibilities you need to take on to pull together a successful event. You will also be introduced to the process, logistics and risks of events, and learn how to select a venue, deal with providers, come to terms with costs, scout the right staff and plan for safety. Tips related to event management are also scattered liberally across the course to help you become effective on the job.
The primary objectives of the Event Management Course are to: (a) familiarise you with the events industry and what it entails; (b) help you gain an insight on the crucial areas of event management as well as other requirements to successfully pull together an event; (c) develop your knowledge and skills in event management, which should come in handy for you to succeed in handling events, build a career as an event manager, thrive under pressure, work well with different people and possibly start your own events management business.
This unit will introduce you to the exciting world of event management. Using engaging and interactive modules, you’ll get a better idea of how event planning ensues and the skills and knowledge it requires. You’ll also learn the different types of events, the five main event categories and the planning essentials that each category commonly requires.
You’ll be trained on your basic tasks and responsibilities as an event planner. You’ll be able to fully understand your role in coming up with a highly detailed and organized event and gain knowledge on how to prevent or minimize errors that are commonly committed when planning for an event.
This interactive module will look at the qualities and skills that define an efficient and professional event planner. It will help you prepare for the real world of working with clients from the planning stage up to the implementation by helping you develop client interaction skills crucial for customer-oriented industries such as event planning.
For this chapter, you’ll outline the benefits of event planning and examine the seven main steps on how to effectively plan an event. You’ll also learn more about the structure and components of Event Proposal and how to use it to win potential customers.
This module puts emphasis on the importance of choosing an ideal venue for the event and all the things needed to successfully carry out this task. You’ll examine common seating arrangements for different types of events and gain knowledge of the steps involved in booking the ideal venue for the event.
Get familiar with the essential elements of a standard hotel contract and learn how to get the best arrangement for yourself and the client. Receive helpful tips on how to properly negotiate a contract and get a win-win deal from your choice of venue.
Discover the three elements of an effective marketing strategy and their role in creating a positive customer experience. Find out more about the 5 P’s of event marketing and learn how to come up with a unique and memorable brand that strengthens the marketability of the event and resonates well with promotion and advertising.
Become familiar with the different types of service providers, what they do and how to build and maintain good professional relationships with them. Learn more about service provider contracts, how they are developed and the essential steps to selecting quality service providers for the event.
Learn what event logistics is all about and its role in event management. Deepen your understanding of event logistics tasks during the preparation of physical materials for the event and learn more about the things that needed to be done when developing and breaking down an event site.
This module discusses the concept of event staffing with emphasis on the six core principles of effective staff management. A sample organizational chart is shown together with a brief guide to creating your own chart that you can use as an important reference for reporting and coordination. The common event staffing mistakes are also listed down to provide a well rounded look at the concept of staff management in event planning.
Learn how to reduce risks of an event or activity with interactive modules outlining the five essential steps for effective risk management. Get acquainted with the various types of insurance policies applicable for certain events and explore the ways to formulate a risk management plan that seeks to negate harmful impacts and identify the best course of action.
You’ll expand your risk management knowledge with valuable information on crowd management and safety planning. You’ll learn more about the elements of an effective safety plan, the common mistakes in safety planning and crowd control, and the safety measures that needed to be done during planning, pre-event setup, and the actual event.
Get a glimpse of what actually occurs in the day of the event. Learn to differentiate logistics evaluation from program evaluation and get practical tips for creating an effective Event Day Tasks list that you can use to ensure the smooth flow of activities on the day of the event. Learn the general tasks that you must perform to make sure that the event meets client’s goals and objectives.
You’ll dig further on the importance of legal compliance in the event planning process and examine the seven legal issues you must consider in planning for the event. You’ll also examine the essential elements of the feasibility plan and use them to create your feasibility plan that can determine whether or not the event will accomplish its goals.
Get your business off to a great start through the startup and career guide provided in this module. Get certified and develop the skill to create an effective business plan you can use to kick off your business with confidence. Gain insider tools and techniques essential to help you prepare for your event planning job interview and land your dream job in this highly dynamic industry.