Public relations (PR) is playing an increasingly important role in today’s business world. As it is directly linked to communicating with the media and the public and concerns itself with managing information about an organisation, the practice is critical to relationship building, advancing marketing efforts, and creating and maintaining a positive image and reputation.
While anyone can embark a career in the PR field without years of training, serious commitment to it demands a deep reflection and understanding of what it involves. Doing so can help you know your role more clearly as a PR professional and can equip you with the tools to plan for and execute successful PR campaigns in the future.
This course will give you a good working knowledge of public relations, which is essential for you to recognise and appreciate its role in the business and understand its various aspects and associated problems. It will provide you a clear definition of public relations and let you explore the origins and development of the field. It will also analyse the roles PR play in business and its relationship with mass media. In addition, the course will offer you expert insights into planning and running a PR campaign and making use of different platforms for your PR efforts.
The primary objectives of the public relations course are to: (a) give you a thorough overview of public relations and its main areas of work; (b) familiarise you with the concepts and terms relevant to the field; (c) enable you to recognise the various types of PR and how they are carried out; and (d) equip you with the knowledge and tools to plan for and implement successful PR campaigns using a variety of platforms.