Social Media Marketing

ONLINE LEARNING

£299 | $429
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CLASSROOM LEARNING

£600 | $864
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Course Overview

With almost everyone being on social media these days, businesses can take advantage of the influence and tools these platforms have to build online presence, reach out to target audience, improve customer engagement, and drive profitability.

You can stay up to date with the effective use of social media with the help of this course. Aside from providing you a definition of social media and explaining to you their purposes and benefits, the course will also guide you through the process of setting up, customising, and running your own social media accounts. On top of that, it will provide you insightful advice on how to develop and improve your marketing content, enhance the efficiency of your social media management, monitor your influence, and make use of other known social media marketing tools.

Learning Objectives

The primary objectives of the social media marketing course are to: (a) explain to you what social media services are and the purposes they serve; (b) introduce you to some social media options and give you guidance on how to set up accounts in them; (c) teach you how to run social media marketing campaigns across multiple services; (d) help you make use of the tools available in different social media platforms to facilitate a variety of activities, including engaging with customers, monitoring influence, etc.; and (d) provide you some techniques to improve your content and maximise the use of social media services to get the most out of them.

Highlights

  1. 24/7 access to quality course content and learning materials designed by industry professionals.
  2. Study the lessons anytime, anywhere, and from any device.
  3. Every module comes with a meaningful Quiz to test your knowledge and track your progress.
  4. Course suitable to learners of all levels: beginner, intermediate and advanced.
  5. Obtain a valuable certification upon course completion.

Syllabus

MODULE 1:
FACILITATING MARKETING USING SOCIAL MEDIA

MODULE 2:
GETTING YOUR ACCOUNT SET UP ON FACEBOOK

MODULE 3:
CREATING A CUSTOM PROFILE ON FACEBOOK

MODULE 4:
TWITTER ACCOUNT SET UP AND OPERATION

MODULE 5:
CREATING A PERSONALISED TWITTER PROFILE

MODULE 6:
MANAGING FACEBOOK AND TWITTER ACCOUNTS

MODULE 7:
GAINING SOCIAL MEDIA INTELLIGENCE BY LISTENING

MODULE 8:
IMPROVING MARKETING CONTENT

MODULE 9:
REFINING SOCIAL MEDIA MANAGEMENT EFFICIENCY

MODULE 10:
BUILDING AND MONITORING INFLUENCE

MODULE 11:
ESTABLISHING SOCIAL MEDIA PRESENCE AND IDENTITY

MODULE 12:
IDENTIFYING AND WORKING WITH OTHER SOCIAL MEDIA MARKETING TOOLS

MODULE 13:
YOUTUBE: A TOOL TO MASS-MARKET VIDEOS

MODULE 14:
BLOGGING FOR BUSINESS IMPROVEMENT

ONLINE LEARNING

£299 | $429
Buy Now

CLASSROOM LEARNING

£600 | $864
Enquire Now

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Our Info.

  • 0208 819 4092