With almost everyone being on social media these days, businesses can take advantage of the influence and tools these platforms have to build online presence, reach out to target audience, improve customer engagement, and drive profitability.
You can stay up to date with the effective use of social media with the help of this course. Aside from providing you a definition of social media and explaining to you their purposes and benefits, the course will also guide you through the process of setting up, customising, and running your own social media accounts. On top of that, it will provide you insightful advice on how to develop and improve your marketing content, enhance the efficiency of your social media management, monitor your influence, and make use of other known social media marketing tools.
The primary objectives of the social media marketing course are to: (a) explain to you what social media services are and the purposes they serve; (b) introduce you to some social media options and give you guidance on how to set up accounts in them; (c) teach you how to run social media marketing campaigns across multiple services; (d) help you make use of the tools available in different social media platforms to facilitate a variety of activities, including engaging with customers, monitoring influence, etc.; and (d) provide you some techniques to improve your content and maximise the use of social media services to get the most out of them.